Podcasts continue surge into new audiences

|| March 8, 2019

By Jordan McDonald

55 comms social media coordinator

Welcome to the wrap of the week in social media. Plenty of news to analyse: 


If you’ve been keeping up with the news of the media world you would have noticed podcasts mentioned more and more each week. Let me make it clear - we are at the very start of a huge new trend and it is podcasts. It’s not that podcasts are a new concept, they’ve been around forever and commonly thought of us a slower, more boring form of media targeted at the older generation (no offence to our ‘older’ readers). It’s that podcasting has slowly captured the interest of the younger audience and gained their trust through the quality and variety of content, as well as now having the full attention and distribution power of Spotify. Fast-forward to now and influencers like Logan Paul (who now hosts the No.1 podcast in the world), are joining the party and suddenly podcasts are all the chatter. Don’t just take my word for it either, in the news this week a recent study revealed a significant change in the behaviour of people who use social media and podcast listeners. Not only has the gap between the two closed, but social media usage has plateaued and podcast subscription and listeners has increased 6 per cent - the largest year-over-year gain in that statistic since it began being measured. The most promising sign of this trend taking off is the 33 per cent surge in podcast popularity in young people aged 12-24. What can you take from this? Expect to hear more about podcasting this year, even take some time to explore some podcasts yourself. But if you’re a business reading this, think for a moment and see where podcasting might work for you and how you can capitalise before the big boom. Contact us today if you want to discuss your options. 

Facebook becomes private?

In an ongoing effort to rebuild its damaged reputation, Facebook CEO Mark Zuckerberg has unveiled the latest strategy to help repair our trust with the social media giant. The solution: encrypted messages. What this means is that Facebook wants to hand us more control over which of our data is stored on the platform, particularly their chat platform Messenger. What’s been proposed is letting users control the permanence of the content they share and encourage (allow) more private and natural connections, which means that messages could automatically disappear after a set expiration time/date or archived. We’re familiar with this most commonly in SnapChat. Facebook also intends to reduce the friction in sharing by allowing Facebook, Instagram and WhatsApp to be used in conjunction with one another. I’m not sure this will be enough for users and I don’t suspect this will be all we hear from Zuckerberg as he attempts to slowly clean up his colossal mess. If you’d like to read all 3,225 words of Mark Zuckerberg’s Facebook note detailing all of this, then I salute you: https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/

Huawei vs America  

Huawei have fired back filing a lawsuit against the US Government over an unconstitutional equipment ban; ie - Huawei argues that the unlawful ban of Hauwei in the US is backed by no legitimate evidence (according to Huawei), and is preventing them from engaging in fair competition which ultimately harms US consumers. Huawei concluded confidently saying they trust the court's verdict will be delivered in their favour which ultimately benefits both Huawei and the American people. But how did this all start? America and China remain locked in a trade war and whilst this particular ongoing issue is believed to be a result of this, it’s actually the result of an ongoing Tech struggle between America and Huawei - the Chinese tech giant, over National Security. Huawei is now the No. 2 smart phone player in the world shipping more units than Apple. The friction isn’t recent - it dates back to 2011 where the US believed that Huawei’s hardware had a backdoor to the Chinese Government increasing the fear of information leaking across, particularly to spies. The US were so adamant that the House Intelligence Committee issued a report that accused Huawei of stealing intellectual property from American companies and supporting espionage efforts. This led to President Donald Trump banning government use of Huawei and this effect was felt far beyond just the US Government. Now with the release of 5G looming, Huawei wants to be a major player in this telecommunications revolution, but America has asked all its allies to block Huawei from being a part of their 5G projects to which New Zealand and Australia obliged. It’s becoming a very convoluted situation and it’ll be interesting to see how this latest lawsuit transpires. 

International Women’s Day 

Whilst it’s easy to take shots at Facebook, we’re not about bias here at 55 comms. Today in particular is a day to recognise the wonderful women in the world and Facebook, partnered with the World Bank & OECD, have done just that. Information on Facebook across 95 countries have found that 39 per cent identifying as owners or managers of small businesses are women. A particularly empowering insight from the report shows the importance of women mentoring other women with more than 2 in 3 female business owners saying they have a role model and 70 per cent serving as mentors to other women. Facebook also revealed that International Women’s Day events increased 30 per cent from 2017 to 2018 which is a brilliant acknowledgement to the awareness and empowerment this important day allows for. 

55 comms would like to acknowledge all women on this International Women’s Day and wish that the awareness and support towards women in all industries only strengthens. 

That’s it for this week!

Feel free to leave a comment on Facebook about any thoughts you had on any of the topics. 

Have a great weekend.